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Archives for April, 2007

PlayStation 2: Rubick

Agency: BBDO, Chile
Creative Director: Cristian Schinadeerman
Art Director: Emerson Navarrete
Copywriter: Cristian Schinadeerman
Illustrator: Salamanca
Photographer: Lautaro
Head of art: Fernando Riveros
Published: March 2007

Levi’s Red Tab: Hanging, Tattoo, Shower

Nike ACG: Andreas Hatveit, Radoslav Zidek

Agency: Wieden+Kennedy, Amsterdam, Netherlands
Creative Directors: Mark Hunter, Alvaro Sotomayor
Copywriter: Oliver Frank
Art Director: Paulo Martins
Account team: Feliciano Robayna, Patricia Cerda
Art Buyer: Andrew Koningen
Project Manager: Paula Atwell
Executive Creative Directors: Al Moseley, John Norman

Mizuno: Choose Your Track

The Prodigy: Always Outnumbored Never Outgunned

Artists: The Prodigy
Album: Always Outnumbered Never Outgunned
Label: Maverick
State: UK
Date: 2004.8.23
Genre: Electronic
Style: Big Beat, Breakbeat, Techno
Tracklisting:
01.Spitfire
02.Girls
03.Memphis Bells
04.Get Up Get Off
05.Hot Ride
06.Wake Up Call
07.Action Radar
08.Medusa's Path
09.Phoenix
10.You'll Be Under My Wheels

What is ‘New Media’?

今天看了中国美院新媒体系同僚的毕业设计展, 且先不对其发表任何评论. 先请让偶来说说这个老话题: 什么是新媒体(这里说的是新媒体, 先不说新媒体艺术)?
从4年前我刚入取浙工大新媒体艺术设计系开始, 就有好多人问我什么是新媒体? 新媒体是什么? 但每每都会让我犹豫一下, 而且是一大下! 事实上, 以我的孤陋寡闻及那么一点点的阅读量, 的确没有发现合适的定义, 虽然也有些人下过, 先看看各方定义:

引用自

我们的老余同志, 系主任, 导师: "俗一点讲, 用新的东西和方法传递信息的中介物, 就是新媒体."
美国《连线》杂志对新媒体的定义: "所有人对所有人的传播."
清华大学新闻与传播学院熊澄宇教授: "在计算机信息处理技术基础之上出现和影响的媒体形态."

Adidas: Love Competition

Blush lingerie: Irresistible

Absolut Duty-Free

Advertiser: Absolut Vodka
Agency: TBWA

Absolut Femininity

Advertiser: Absolut Vodka
Agency: TBWA
Media: Promocard