这是一个关于病毒的公益广告. 一个 EDM 被发送到卫生署资料库中的所有人. 收到邮件的人打开电子邮件, 看到的只是一个空白文本, 只有在最下方有一条指示性的话: "Click here and drag to the top of the page 按此, 并拖曳到页面的顶端."
通过这样的一个交互过程来透露他们要表达的一个信息: Just because you can't see it, doesn't mean you haven't got it.
太绝了! 简单, 明了. 一点儿也不含糊! 点击上图看大图.
Agency: Gatecrasher Advertising, Perth, Australia
Art Director: Brett Colliver
Copywriter: Joe Hawkins
Additional credit: James Hawkes
引用自 couldihaveit.com.au
To demonstrate the hidden nature of the Chlamydia virus, an email was send to every person on the Department of Health's database that fell into target audience (males and females aged 15 to 25). Recipients opened the email and saw nothing but a single line of text that instructed them to "Click here and drag to the top of the page."
Doing so revealed a message written in a white, which was previously invisible. It delivered a simple, relevant and stark warning about Chlamydia, and also directed the reader to a website to seek further information and arrange a test.
